Trust & Safety – ORAL-X

Built on Trust. Backed by Science.

At ORAL-X, we understand that when it comes to oral health devices and technologies, regulatory compliance and patient safety come first. That’s why every decision—from formulation to production—is grounded in clinical integrity and a deep respect for health standards.

The Whitening Kit Controversy: Why We Waited

When peroxide-based whitening kits began raising red flags across the UK dental profession, the British Dental Association led the call for stricter safety regulations. By 2021, BBC investigations confirmed the presence of illegal peroxide levels in many consumer kits—posing risks to gum health, enamel, and long-term oral wellness.

Rather than compromise our values, we made the deliberate decision to hold back the release of Oral-X3 as a cosmetic whitening product. We chose instead to pursue clinically guided, health-first solutions aligned with MHRA and CE standards.

Why PAP Is a Smarter Alternative

At the core of our innovation is PAP (Phthalimidoperoxycaproic acid)—a non-peroxide, research-backed whitening compound that:

- Targets stains gently without oxidative damage
- Is safe for enamel, gums, and long-term use
- Complies with UK, EU, and CE directives on cosmetic and dental devices

Regulatory Integrity Matters

As a company operating under the watchful eyes of:

- MHRA (UK)
- CE Regulation
- FDA (USA)
- ISO Certification Guidelines

—we ensure our platform, products, and partners are aligned with internationally recognised health standards.

Our Promise

- Ethical use of ingredients
- Transparent manufacturing practices
- British-designed and produced
- Focused on oral wellness and preventative care

ORAL-X is not just another whitening product.

It’s a medically responsible, science-led oral health solution designed for the future of safe home care.